Gemeli Power specialises in made to order garments inspired by Haute Couture and theatrical creations. Whether it is an exquisite evening dress, or a bold show-stopper for a summer celebration, throughout her career Gemeli has maintained a distinctive style that is truly evident through her new labels. 

Conceptualising her sophisticated evening-wear designs in her Gemeli Power Signature Label, Gemeli also caters for an adventurous, young and colourful clientele in her Jimmy Lee Beach Club collection. Gemeli also presents Jimmy Lee Swim, a swimwear label that artfully epitomizes the allure of her dresses.


Designed for the perennial ‘it’ girl, Gemeli’s style is feminine while staying luxurious with a touch of flamboyance. Add to that an instinctive use of colour, Gemeli’s new collections bestow an elusive, desirable quality. Gemeli also illustrates diversity between her two labels. Her approach to fashion spans the ages, expressing both historical influences and illustrating a modern confidence. In her Signature Label she uses Couture techniques such as Moulage.

Gemeli first studied Art in New Zealand, where she majored in Fashion Design. Winning multiple awards throughout her career, including the British Council's Deutz Fashion Design Ambassador Awards for three consecutive years, in 1998 Gemeli was one of four emerging designers that were selected from hundreds of applicants for ‘Modus Operandi’ - a TV documentary that showcased New Zealand’s most talented fashion designers. Gemeli has also had success in many other international competitions.  

After graduating, Gemeli spent five years travelling the world from her base in London - where she honed her distinctive aesthetics that celebrate and epitomise cultures from around the globe.

Now, drawing from her expansive and unique perspective, Gemeli is launching her first label from her base in Sydney, Australia. 
Gemeli Power Signature Label and Jimmy Lee Beach Club are proudly made in Australia & New Zealand.